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Why Nonprofits Must Invest in Community Building
The low-dollar donor is becoming an endangered beast. In and of itself, the loss of immediate revenue is a problem. But the larger problem will show up later. Most sustaining, major, and legacy donors “started with one small introductory gift years ago,” which means fewer major hitters will appear. In addition, many people won’t be there to support our legislative and program activities. They’ll be missing because they, too, came from the small donor ranks, the rapidly declining largest part of our pipeline. The worst pain is yet to come—but there is something we can do to change this future.