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Facebook Challenge Groups Build Long-Term Revenue Pipeline
Ian Joyce showed up at Pediatric Brain Tumor Foundation after a robust and distinguished career in corporate marketing and communications. He brought that mindset to his new work in social good. But he found there was a missing piece—a pipeline.
Republican Party Shows Us How to Fundraise
History is unfolding before us; it’s on C-SPAN and most cable news outlets. How can we use what we’re witnessing to help us in social good? Repeat to yourself... people respond to situations. Great marketing and program design create situations that trigger the types of attitudes and behaviors that we’re seeing as a result of the January 6th hearings.
Helicopter Event Leadership Creates Participants, Not Constituents
We recently wrote about the unfortunate results of “siloing” events and event participants. By doing so we prevent the participant from connecting to the mission, to make the mission a part of their identity.
Let Us Talk For a Minute About What a Community Is
We have defined “our community” as “the people on our email list” for a long time, but that’s not what community is all about. To our credit, we knew that they (people on our email list) cared about one thing—our mission.
Help For Your Hesitant Volunteer Fundraiser
I am the mother of a thirty-year-old with Down syndrome, autism, and type 1 diabetes. Like me, I'm sure you've been asked to help fundraise for an organization dedicated to helping your loved one. And you thought, “We have a really rare situation. Will anyone donate if this isn’t part of their life?”
In the Weeds of Facebook Fundraising
Every day, Facebook throws new challenges and opportunities in the nonprofit sector. From creating an environment in which we don’t get to know our fundraisers and donors, to changing the rules of engagement inside their environment on a sporadic and unexpected basis, Facebook delivers frustration along with new opportunities.