Katrina VanHuss

Founder, Speaker, Author

Since 1989, Katrina has worked shoulder to shoulder with social good C-suite leaders to bring ideas to fruition and secure the funding that must follow. Her clients range from The ALS Association, whose organization she helped realign to more effectively impact their mission, to organizations like the Spina Bifida Association as it revamped its revenue portfolio.

Her clients’ successes and her commitment to researching donor and fundraiser behavior make her a sought-after speaker, presenting at national conferences for the likes of Blackbaud, Peer-to-Peer Professional Forum, Nonprofit PRO Power, and her clients’ national meetings. Katrina also shares her business experience at NonProfit PRO as a blogger on “Peeling the Onion” and is the co-author of the 2017 book Dollar Dash – the Behavioral Economics of Peer-to-Peer Fundraising. In 2023 she co-authored Social Fundraising - Mining the New Peer-to-Peer Landscape.

Otis Fulton, Ph.D.

Vice President for Psychological Strategy

Most of Otis’ career was spent in the education industry, working at the psychometric R&D firm MetaMetrics, Inc., Pearson Education, and others. Since 2013 he has focused on the nonprofit sector, applying psychology to fundraising and donor behavior. He is the co-author of the 2017 book, Dollar Dash: The Behavioral Economics of Peer-to-Peer Fundraising and the 2023 book Social Fundraising: Mining the New Peer-to-Peer Landscape. He is a frequent speaker at national nonprofit conferences. With Katrina VanHuss, he co-authors a blog at NonProfit PRO, "Peeling the Onion," exploring the intersection of psychology and philanthropy. 

A much-sought-after copywriter for nonprofit fundraising messages, Otis has written campaigns for UNICEF, St. Jude’s Children’s Research Hospital, The March of Dimes, Susan G. Komen, the USO, and dozens of other organizations. He has degrees in social psychology from Virginia Commonwealth University and the University of Virginia, where he played on the first ACC championship team in 1976. March is off the table, every year. He recently received his doctorate from Virginia Commonwealth University, where his research focuses on the interaction of identity and fundraising.