About Turnkey

Stacey Murrell

CEO, Turnkey Partner

Stacey left her job as Virginia’s “Cookie Lady,” the Girl Scouts of the Commonwealth of Virginia Director of Product Program, (think “three million boxes of Thin Mints”) to join Turnkey to serve social good organizations with out of the (cookie) box thinking. Her best in-the-bar-after-general-session story: How she moved the Girl Scouts from a 2-hour cookie pickup line to “18 minutes from Thin Mints to Samoas.” She collaborates with Turnkey’s internal staff and clients’ staffs to align resources and create the perfect teams to fit specific needs and opportunities. Stacey is focused on quality assurance and process integrity, although she is regularly called in to be the “voice of the client” during ideation sessions. Her one word – “Priority.”

Katrina VanHuss

Founder, Speaker, Author, Turnkey Partner

Since 1989, Katrina has worked shoulder to shoulder with social good C-suite leaders to bring ideas to fruition and secure the funding that must follow. Her clients range from The ALS Association, whose organization she helped realign to more effectively impact their mission, to organizations like the Spina Bifida Association as it revamped its revenue portfolio.

Her clients’ successes and her commitment to researching donor and fundraiser behavior make her a sought-after speaker, presenting at national conferences for the likes of Blackbaud, Peer-to-Peer Professional Forum, Nonprofit PRO Power, and her clients’ national meetings. Katrina also shares her business experience at NonProfit PRO as a blogger on “Peeling the Onion” and is the co-author of the 2017 book Dollar Dash – the Behavioral Economics of Peer-to-Peer Fundraising. Her one word – “Why?”

Otis Fulton, Ph.D.

Vice President for Psychological Strategy

Most of Otis’ career was spent in the education industry, working at the psychometric R&D firm MetaMetrics, Inc., Pearson Education, and others. Since 2013 he has focused on the nonprofit sector, applying psychology to fundraising and donor behavior. He is the co-author of the 2017 book, Dollar Dash: The Behavioral Economics of Peer-to-Peer Fundraising and is a frequent speaker at national nonprofit conferences. With Katrina VanHuss, he co-authors a blog at NonProfit PRO, "Peeling the Onion," exploring the intersection of psychology and philanthropy. 

A much-sought-after copywriter for nonprofit fundraising messages, Otis has written campaigns for UNICEF, St. Jude’s Children’s Research Hospital, The March of Dimes, Susan G. Komen, the USO, and dozens of other organizations. He has degrees in social psychology from Virginia Commonwealth University and the University of Virginia, where he played on the first ACC championship team in 1976. March is off the table, every year. He recently received his doctorate from Virginia Commonwealth University, where his research focuses on the interaction of identity and fundraising. His one word – “Really?”

Kate Barnette

Vice President of Client Engagement, Turnkey Partner

Kate has served national nonprofits in a variety of roles since 2014. She has advised clients like the Arthritis Foundation, March of Dimes, and the Leukemia and Lymphoma Society on fundraising operations, overseeing fundraising communications at the highest level for over 1,000 individual fundraising events at one time. Using techniques acquired through years of CrossFit training, Kate has helped onboard multiple clients, configuring work teams to serve most efficiently with her clients’ internal resources, all related to revenue production. Her project plans are often called a WOD (workout of the day). Her experience includes bringing new technology products and services to the social good market through Turnkey’s partnership program. Examples of Kate’s successes include helping bring to market GoodUnited, whose technology helps social good organizations benefit from Facebook fundraising. Her one word – “Focus.”

Allison Kostiuk

Director Client Engagement

Allison has worked in the nonprofit space for 27 years. She has raised important funds for American Cancer Society, American Heart Association, American Diabetes Association, National Multiple Sclerosis Society, NephCure Kidney International, United Cerebral Palsy, National Association of Town Watch, HEADstrong Foundation and Our Lady of Mercy Academy.  Allison received her BA in Psychology from West Chester University and is going back for her Masters in Nonprofit Leadership through the University of Lynchburg’s online program. She believes in the work that nonprofits do and truly sees the value of the partnership between Turnkey and those fulfilling the important mission work. Her one word - “Vibrant.”

Shannon Birch

Shannon joined the Turnkey community as a Consultant, before quickly laying down roots as Executive Assistant. She earned her BA in English at the University of Mary Washington and, as smart people do, has found a great many things to do with it. After spending two years utilizing every ounce of courage she has working with high schoolers over video conference during the pandemic, she has pivoted to the social good world, which is sure to be much calmer and more organized (right?). Shannon assists with many writing, editing, and research duties at Turnkey as well as keeping other people sorted. Shannon’s word: “Ready.”