How the ALS Association is getting sand out of its strategic plan’s gears

The ALS Association has ambitious plans to improve the lives of people with ALS. Leadership had to make sure everyone in the organization was pulling on the same rope, in the same direction. Learn how in this webinar.

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Using Identity and Community-Building to Drive Facebook Fundraising

Appealing to supporters’ identity and building community are key to ramping up revenue with Facebook Fundraising. Join GoodUnited’s Maria Clark and Turnkey’s Otis Fulton to dig into the psychology behind driving Facebook Fundraising.

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How Identity Shapes Your Volunteer Fundraiser’s Behavior

Join Turnkey’s social psychologist Otis Fulton and social good industry thought leader DJ Hampton to understand how to build your social good tribe. The pair will detail the social science behind what builds and drives hyper-engaged tribes versus not-very-interested crowds.

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Guess Where the Money Is: Communities or Events?

For years social good has produced a plethora of events – fully systemizing the effort to produce more and more revenue. Except, it didn’t work. Acquisition kept getting harder. Retention kept getting lower. Event leadership kept losing their jobs. Why?

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Surprising Lessons for P2P Fundraisers from GA Runoff Election

Courtney Bugler and Katrina VanHuss, two expert P2P fundraisers, discuss Courtney's experience in getting out the vote and fundraising in the latest GA runoff. Turns out, what worked in turning GA blue can also work in P2P fundraising.

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