Using Identity and Community-Building to Drive Facebook Fundraising

Appealing to supporters’ identity and building community are key to ramping up revenue with Facebook Fundraising. GoodUnited’s Maria Clark and Turnkey’s Otis Fulton to dig into the psychology behind driving Facebook Fundraising.

 
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How the ALS Association is getting sand out of its strategic plan’s gears

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When Event Staff Don’t Want to “People” Anymore