The need for good decision-making in the nonprofit sector has never been greater as COVID19 continues to keep fundraisers and donors housebound. Nonprofits have been hit especially hard as unemployment rises and people are giving less. At this point, I believe it is safe to say that our world will never quite be the same – so how do we really determine how our fundraising world is different and how much damage the coronavirus has caused our efforts?

For the last five years, I’ve been repositioning Turnkey to leave product fulfillment to someone else, for a few reasons.

Right now, nonprofit leaders are faced with a lot of tough decisions. “How should I speak to my supporters?” “Should I cancel my events or postpone them?” Even,” Is it appropriate to ask people for donations during the crisis?” In the past weeks, Turnkey’s clients have voiced these and other questions. We’ve seen one thing over and over – organizations that made quick decisions and took swift action are now way ahead.

Every day, Facebook throws new challenges and opportunities in the nonprofit sector. From creating an environment in which we don’t get to know our fundraisers and donors, to changing the rules of engagement inside their environment on a sporadic and unexpected basis, Facebook delivers frustration along with new opportunities.