Community, It’s a Verb: How Penn State Students Systematize Community Building to Raise Millions in THON

THON: A 46-hour dance marathon? Not really.

THON: A highly structured system that produces community members committed to enhancing the lives of children and families impacted by childhood cancer. And oh, they dance and raise millions every year.

What’s the secret sauce? Suzanne Graney, Executive Director of Four Diamonds, and Kate Colgan, Executive Director of THON and a Penn State student, will describe the community-building and highly structured methods that release Penn State students’ creativity, leadership, and enthusiasm in pursuit of a cure. Otis Fulton, Ph.D, VP of Psychological Strategies, joins the conversation led by Katrina VanHuss, CEO of Turnkey, to help explain why THON’s methods are psychologically sound.

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How Identity Shapes Your Volunteer Fundraiser’s Behavior

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Guess Where the Money Is: Communities or Events?