The Psychology of Trust
In nonprofits, trust and belonging are two sides of the same coin. When people feel like they belong, it’s usually because they trust the community they’re a part of. And when trust cracks, that sense of belonging crumbles with it. Rebuilding trust isn’t just a matter of doing good deeds; it’s a psychological process. It’s rooted in transparency, accountability and — most importantly — connection. When someone loses trust in a community, bringing them back means creating positive, meaningful interactions. But here’s the kicker: Losing trust also makes people pull away, making the job of reconnecting with them even harder.