Dollar Dash
Motivating fundraisers was the first area of study for Turnkey. After two decades of study, research, interview, and experience, Turnkey’s Katrina VanHuss and Otis Fulton, Ph.D. published Dollar Dash: The Behavioral Economics of Peer-to-Peer Fundraising in 2017.
You can motivate people, if you know what makes them tick. Katrina and Otis lay out the psychology behind some of the nonprofit industry’s greatest P2P success stories – and why some have struggled. Dollar Dash provides you with a roadmap for rallying people to support your cause.
Reach out for information on speaking engagements and download chapter one below.