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    <image:image>
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      <image:title>Blog - Repositioning the Revenue Department for the Content Creator Wave, Part 1 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
  <url>
    <loc>https://www.turnkeyforgood.com/blog/beyond-the-status-quo</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-23</lastmod>
    <image:image>
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      <image:title>Blog - Beyond the Status Quo: Reimagining Donor Engagement - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/624ee671a582aa6841ead635/f9f8820e-a70f-4b2e-befe-153dd22e77e9/Classy+logo.png</image:loc>
      <image:title>Blog - Beyond the Status Quo: Reimagining Donor Engagement - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.turnkeyforgood.com/blog/unveiling-the-joint-impact</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-23</lastmod>
    <image:image>
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      <image:title>Blog - Unveiling the Joint Impact of Environment and Donation History on Charitable Giving - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - Unveiling the Joint Impact of Environment and Donation History on Charitable Giving - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
  <url>
    <loc>https://www.turnkeyforgood.com/blog/misnomered-misused-miscategorized-maligned</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-30</lastmod>
    <image:image>
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      <image:title>Blog - Misnomered, Misused, Miscategorized, Maligned: Livestream/Gaming - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - Misnomered, Misused, Miscategorized, Maligned: Livestream/Gaming - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.turnkeyforgood.com/blog/the-power-of-community</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/624ee671a582aa6841ead635/5d0344a7-39f5-443e-8af6-531878beb568/unnamed.png</image:loc>
      <image:title>Blog - The Power of Community: A Nonprofit’s Greatest Asset</image:title>
      <image:caption>Shared interest + Many 1:1 interactions = Community</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/624ee671a582aa6841ead635/bf471c63-18ab-4309-8a4e-3eb6e501f083/unnamed+%281%29.png</image:loc>
      <image:title>Blog - The Power of Community: A Nonprofit’s Greatest Asset - Make it stand out</image:title>
      <image:caption>Interest &gt; Interact with members &gt; Feel validated</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/624ee671a582aa6841ead635/a8dc153d-c316-48fb-8fa4-dcfa412d0044/Classy+logo.png</image:loc>
      <image:title>Blog - The Power of Community: A Nonprofit’s Greatest Asset - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.turnkeyforgood.com/blog/content-creation-eats-livestream</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-19</lastmod>
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      <image:title>Blog - Content Creation Eats Livestream—Why You Care - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.turnkeyforgood.com/blog/zero-prostate-cancer-names-sean-kramer</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-19</lastmod>
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      <image:title>Blog - Zero Prostate Cancer Names Sean Kramer as Chief Development Officer&amp;nbsp;&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.turnkeyforgood.com/blog/my-favorite-phone-calls</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-03-27</lastmod>
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      <image:title>Blog - My Favorite Phone Calls - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.turnkeyforgood.com/blog/rare-disorders-the-lived-experience-sheds-light-on-how-to-fundraise-part-2</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-29</lastmod>
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      <image:title>Blog - Rare Disorders - Part 2: The Lived Experience Sheds Light on Building a Constituency - Make it stand out</image:title>
      <image:caption>Rebecca Stanfel</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.turnkeyforgood.com/blog/rare-disorders-the-lived-experience-sheds-light-on-how-to-fundraise-part-1</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-29</lastmod>
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      <image:title>Blog - Rare Disorders - Part 1: The Lived Experience Sheds Light on How to Fundraise - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.turnkeyforgood.com/blog/rowing-in-the-same-direction</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-24</lastmod>
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      <image:title>Blog - Rowing in the Same Direction: How the strategic and operational plan interact. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.turnkeyforgood.com/blog/2023-year-in-review</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/624ee671a582aa6841ead635/42703b5d-f134-4a1c-83be-d46d18c9fc98/Allison+%281%29.png</image:loc>
      <image:title>Blog - 2023: A Year in Motion - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/624ee671a582aa6841ead635/1703091255289-XFO9J03V5YPA3VF0O73J/image-asset.jpeg</image:loc>
      <image:title>Blog - 2023: A Year in Motion - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.turnkeyforgood.com/blog/your-strategic-plans-ability-to-overcome-human-nature</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-12-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/624ee671a582aa6841ead635/1700237395281-WDMI11FEY61UWBUKX7YI/image-asset.jpeg</image:loc>
      <image:title>Blog - Your Strategic Plan’s Ability to Overcome Human Nature&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.turnkeyforgood.com/blog/using-social-norms-and-situation-change-to-make-your-board-packet-relevant</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/624ee671a582aa6841ead635/d2a06a3a-53c3-4752-8868-952b34bcea1d/AMF+headshot.jpg</image:loc>
      <image:title>Blog - Using Social Norms and Situation Change to Make Your Board Packet Relevant - Make it stand out</image:title>
      <image:caption>Anne-Marie Forbes is a nonprofit executive with deep management experience having served in top leadership posts at Autism Speaks, Alzheimer’s Association, and the National MS Society. Now she consults at Turnkey For Good. Anne Marie drives results through strategic planning and organizational alignment. She is skilled in engaging board members and community volunteers, leading staff teams and seamlessly blending multiple initiatives. She creates innovative fundraising programs that serve diverse populations as a trusted leader and visionary with a proven record of innovation.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/624ee671a582aa6841ead635/530a1aa9-99b4-43bd-8039-423f44ea39fc/KV+headshot.jpg</image:loc>
      <image:title>Blog - Using Social Norms and Situation Change to Make Your Board Packet Relevant - Make it stand out</image:title>
      <image:caption>Katrina founded Turnkey For Good in 1989. She has grown the company and the company’s ideas since. Turnkey and Katrina occupy a solid thought leadership space in the nonprofit industry, through continued study of the nonprofit environment, constant outreach and self-improvement through collaboration with quality leadership in nonprofit C-suite roles, and the academic study of human decision-making and psychological biases. Over 34 years Katrina’s hands-on and mind-in work style has built a cache of experience unmatched in the industry.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.turnkeyforgood.com/blog/compassion-has-limitswhat-you-should-know</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-11-06</lastmod>
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      <image:title>Blog - Compassion Has Limits—What You Should Know - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
  <url>
    <loc>https://www.turnkeyforgood.com/blog/single-corp-versus-federation-getting-a-new-perspective</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-10-16</lastmod>
    <image:image>
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      <image:title>Blog - Single Corp versus Federation – Getting a New Perspective - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/624ee671a582aa6841ead635/b06633d9-d059-4931-b91e-d2aafc2777e8/Chair1.jpg</image:loc>
      <image:title>Blog - Single Corp versus Federation – Getting a New Perspective - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/624ee671a582aa6841ead635/c55f0fa4-4cf6-4447-af36-7101fd605888/Chair2.jpg</image:loc>
      <image:title>Blog - Single Corp versus Federation – Getting a New Perspective - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/624ee671a582aa6841ead635/895616bf-40f7-458c-88a3-fc7e6629d122/Chair3.jpg</image:loc>
      <image:title>Blog - Single Corp versus Federation – Getting a New Perspective - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.turnkeyforgood.com/blog/the-als-association-names-patrick-reedy-as-chief-development-officernbsp</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-10-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/624ee671a582aa6841ead635/b66d197a-087c-4086-9510-56870bbd9f1d/Patrick+Reedy+headshot.jpg</image:loc>
      <image:title>Blog - The ALS Association Names Patrick Reedy as Chief Development Officer&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.turnkeyforgood.com/blog/zero-names-courtney-bugler-as-president-and-ceo</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-10-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/624ee671a582aa6841ead635/66f51d36-372a-4e0d-be3f-d614c28b8711/image.jpg</image:loc>
      <image:title>Blog - ZERO Prostate Cancer Names Courtney Bugler as President and CEO - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.turnkeyforgood.com/blog/why-nonprofits-must-invest-in-community-building</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-10-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/624ee671a582aa6841ead635/c2214392-af90-4348-9da6-c507afee58a6/comm%26identity+pic1.jpg</image:loc>
      <image:title>Blog - Why Nonprofits Must Invest in Community Building - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/624ee671a582aa6841ead635/8fcca499-765e-4e95-b2a1-200acf366061/comm%26identity+pic3.jpg</image:loc>
      <image:title>Blog - Why Nonprofits Must Invest in Community Building - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/624ee671a582aa6841ead635/9af4c73b-b46e-4d79-a07e-4b64ead8f989/Picture4.png</image:loc>
      <image:title>Blog - Why Nonprofits Must Invest in Community Building - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.turnkeyforgood.com/blog/turnkey-for-good-has-new-ceo</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-06-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/624ee671a582aa6841ead635/76d6db8f-5e1f-44fc-a4f3-ebc7cf0190a6/Untitled+design+%286%29.png</image:loc>
      <image:title>Blog - Turnkey For Good Has New CEO&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Stacey Murrell, CEO</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.turnkeyforgood.com/blog/facebook-challenge</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/624ee671a582aa6841ead635/3f94fb38-db36-4ea2-8efc-d3d42102048e/starry+night.jpg</image:loc>
      <image:title>Blog - Facebook Challenge Groups Build Long-Term Revenue Pipeline&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.turnkeyforgood.com/blog/desired-paths</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/624ee671a582aa6841ead635/4cff1c97-ccab-4fa8-9d76-e3a359d6aa2e/129150-Figure-02-1024x549.jpg</image:loc>
      <image:title>Blog - Desire Paths</image:title>
      <image:caption>A Desire Path, according to Merriam-Webster, is “an unplanned route or path (such as one worn into a grassy surface by repeated foot traffic) that is used by pedestrians in preference to, or in the absence of, a designated alternative (such as a paved pathway). Desire paths pop up everywhere. In nature, you have trails. In cities, you see unplanned walkways. In non-profits, you see processes or people get circumvented. Desire paths are everywhere if you know what to look for. It’s what we do with them that speaks volumes to our nonprofit culture.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/624ee671a582aa6841ead635/06d1dfe9-5ce6-4906-b96a-00cf9e6db80a/desired+paths3.jpg</image:loc>
      <image:title>Blog - Desire Paths</image:title>
      <image:caption>Sometimes we leave the Desire Paths as is. We leave well enough alone and wait for a culminating event to make it something that needs to be addressed. There are unspoken allowances made for some desire paths. For example: “We follow this content proofing process, EXCEPT when that content is about a Golf Event. For that, we don’t have to have it proofed, it can go straight to Susan’s inbox.” Sometimes we shut the Desire Path down. This can be a good thing, if it is a protection measure. But shutting it down could actually tamp down creativity and efficiency simply to preserve a process. For example: “We have to keep doing it this way, because it’s how we’ve always done it. Walk the extra steps, or else.”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/624ee671a582aa6841ead635/e5d2d250-ec33-4718-9047-1fb3adc1ae3d/desired+paths4.png</image:loc>
      <image:title>Blog - Desire Paths</image:title>
      <image:caption>Sometimes we encourage Desire Paths, inspect them closely, and incorporate them. For example: “That way actually makes 100% sense. Let’s do it that way moving forward!” Here is a path evolution in one image. The image shows the Virginia Tech Drill Field in Blacksburg, Virginia. At Virginia Tech the Drill Field is the heart of the campus. In the late 80’s (when our own CEO attended) there were only paths straight across, three of them. This apparently worked when the University was filled with Cadets instead of non-military students. But soon the students made their preferences known. The long diagonal running to the right is the Desire Path to the local McDonalds Restaurant. It was dirt. Then it was wood chips. Then the University paved it. What have you “paved” in your organization?</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/624ee671a582aa6841ead635/06fe472d-8da7-4a42-a722-d299c7a42932/drillfield.jpg</image:loc>
      <image:title>Blog - Desire Paths - Make it stand out</image:title>
      <image:caption>Virginia Tech Drillfield showing planned paved paths, paved desire paths, and unpaved desire paths.</image:caption>
    </image:image>
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      <image:title>Board Help - Inheriting an existing board as the new CEO or Executive Director is like inheriting an existing basketball roster as head coach. No matter what you do, some players will want something different. The fans are yelling too. And none seem to know the board game rules. Get help with a board governance training from Turnkey For Good. A board governance training helps CEOs and Executive Directors come to alignment with their boards about function, roles, and responsibilities. Explore a board governance training with Anne Marie Forbes of Turnkey For Good. The Client’s Words… Client Vincenzo Piscopo, CEO United Spinal Association, said: “I needed a facilitator who was not only a great facilitator but also very knowledgeable about nonprofit management and board management. After all my interactions with Anne-Marie (Turnkey consultant), I was impressed by the depth of her knowledge in these areas and how pleasant she was to work with. This made my decision very easy.”</image:title>
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